WEBVTT 00:00.560 --> 00:06.630 All right guys so right now I'm going to be sharing with you another secret for multiplying your revenue 00:06.630 --> 00:08.010 with YouTube. 00:08.040 --> 00:14.410 Now the key and the fundamental to this secret is that we're going to be leveraging your audience retention. 00:14.520 --> 00:18.440 And what I mean by this is that we can actually study the analytics of your videos. 00:18.450 --> 00:23.850 And this is why I suggest guys like putting up as many videos as you possibly can because once you guys 00:23.850 --> 00:30.210 have a lot of videos up we can start leveraging the analytics that you have available at your fingertips 00:30.210 --> 00:34.800 YouTube basically gives you all of these analytics and is super cool so I'm going to go here to the 00:34.800 --> 00:40.950 next slide and we're going to essentially be looking at where to add advertisements within your videos 00:41.490 --> 00:46.680 because once you've had your video up for about 48 hours you start to get some analytics so you can 00:46.680 --> 00:48.540 actually see audience for attention. 00:48.540 --> 00:52.880 And here is an example graph of audience retention on one of my videos. 00:52.890 --> 00:56.390 As you can see it's got a 60 percent average percentage viewed. 00:56.550 --> 00:57.930 That's really good. 00:57.930 --> 01:02.040 Now where should you add advertisements in a video just like this one. 01:02.040 --> 01:04.560 So as you can see here's the video. 01:04.680 --> 01:09.640 Now as you might also be able to notice that there's little spikes in here throughout this audience 01:09.640 --> 01:10.810 your attention graph. 01:10.870 --> 01:14.730 That's when you see that because those are the action points in the video. 01:14.730 --> 01:19.650 So these typically correspond to what is seen as changing to when something is being revealed. 01:19.680 --> 01:25.500 So you want as many of these action points as possible in your video to get a higher audience retention 01:26.010 --> 01:28.180 and a higher average percentage viewed. 01:28.200 --> 01:31.400 So as you can see there's all these little spikes in here throughout the video. 01:31.440 --> 01:34.130 This particular video is a top five video. 01:34.290 --> 01:36.970 So as you can see there's about five spikes in here. 01:37.050 --> 01:42.860 This first spike is out the intro the second spike is at number five four three two one. 01:42.900 --> 01:48.900 And as you can see I actually cut out the outro on the video just so I could get a higher audience retention 01:49.050 --> 01:55.250 because when you have an outro on the video if it's too long it will end up killing your audience for 01:55.250 --> 01:59.970 attention because people just drop off right at the outro so you can solve this by just cutting out 01:59.970 --> 02:01.840 the old outro altogether. 02:01.860 --> 02:03.450 That's what I did in this video. 02:03.450 --> 02:08.210 Now back to multiplying your ad revenue and making as much money as you possibly can. 02:08.340 --> 02:14.340 With YouTube where should you add advertisements now you're going to want to add advertisements on the 02:14.340 --> 02:16.440 action points of the video. 02:16.440 --> 02:21.720 I do not recommend adding them before the action points are recommending adding them directly on top 02:21.720 --> 02:23.710 of the action points on the video. 02:23.880 --> 02:28.830 And these can be seen in the analytics that take about 48 hours to generate after you uploaded your 02:28.830 --> 02:30.400 video to YouTube. 02:30.480 --> 02:36.150 So I recommend publishing your video and adding the advertisements at first where the action points 02:36.150 --> 02:38.640 are where you think the action points are. 02:38.820 --> 02:44.370 That's what you should do first and then after 48 hours after the video was up then you can go back 02:44.370 --> 02:49.200 through the analytics and see exactly and kind of fine tune where those advertisements are. 02:49.200 --> 02:53.850 So for this example video as you can see the first ad we're going to want to add on this little bump 02:53.850 --> 02:54.810 right here. 02:54.990 --> 02:59.610 I generally like to add an advertisement about 10 to 20 seconds into the video. 02:59.610 --> 03:05.120 Regardless we get some audience your attention graphs that will go directly down and just be like. 03:05.400 --> 03:07.460 And that's generally not a good video. 03:07.590 --> 03:11.710 But when it has a spike here you're going to want to add an advertisement right on that. 03:11.730 --> 03:16.870 Otherwise I would add an advertisement about 10 to 20 seconds in regardless. 03:16.950 --> 03:21.220 And then for the second advertisement as you can see I added right on this bump right here. 03:21.270 --> 03:25.910 Again do not add it before we get to see the audience your attention is a little lower right there. 03:25.980 --> 03:30.900 You added when it's going directly at the peak of the audience a retention graph. 03:30.900 --> 03:33.090 So we added another advertisement right there. 03:33.300 --> 03:37.860 The next ad we're going to added this next slope right here and I think you guys are starting to catch 03:37.860 --> 03:38.180 on. 03:38.190 --> 03:44.820 The next one you add at that peak audience retention right there and so forth so as you can see one 03:44.820 --> 03:50.610 two three four five six ads we can add in that video and you add them all at high points of audience 03:50.610 --> 03:52.370 retention. 03:52.460 --> 03:56.240 Now here's another example of a different kind of audience or attention chart. 03:56.360 --> 04:02.210 And as you can see this chart has a kind of goes down and then as you can see there's a big action point 04:02.220 --> 04:04.050 at about 10 minutes in the video. 04:04.160 --> 04:09.020 So for sure you're going to want to add an advertisement right at the peak of that action point in this 04:09.020 --> 04:09.780 video. 04:09.800 --> 04:12.460 So definitely add an advertisement right there. 04:12.470 --> 04:16.790 Now you might be wondering should I add any more advertisements in this video where else should I put 04:16.790 --> 04:18.400 an ad in this video. 04:18.590 --> 04:23.300 I just want a quick out before I tell you guys where you should place the next ad in an audience retention 04:23.300 --> 04:26.480 chart like this as you can see at the very end right here. 04:26.480 --> 04:31.430 It does slope off and that's because I put that long 22nd second outro which was a big mistake. 04:31.430 --> 04:37.010 You're not going to want to add outros that are too long because people just click off the video when 04:37.010 --> 04:39.320 they see a long otro they're not going to want to watch it. 04:39.410 --> 04:41.810 It just makes people click off of the video. 04:41.810 --> 04:46.620 So definitely do not put too long of an outro that kind of kill the audience for attention at the end. 04:46.640 --> 04:52.070 But this video did perform very very well because I did have that spike right there and if you can add 04:52.070 --> 04:57.470 as many action points and as many as spikes in audience retention as possible your channel is really 04:57.480 --> 05:01.260 going to blow up especially if you can combine that with the high click through rates. 05:01.340 --> 05:06.200 Your channel is going to blow up guys so high audience for attention combined with high click through 05:06.200 --> 05:09.410 rate equals the watch time which is what YouTube is looking for. 05:09.410 --> 05:15.530 Now look now going back to this audience retention graph works and you add another advertisement. 05:15.530 --> 05:21.230 Now I actually recommend adding and again within that first 10 to 20 seconds in the video. 05:21.230 --> 05:25.490 So as you can see right here in the audience tension is going down and we just saw an advertisement 05:25.490 --> 05:25.840 right there. 05:25.850 --> 05:30.440 Get them with the ad because even though it is slowing down right here as you can see it's still about 05:30.470 --> 05:34.210 80 90 percent audience retention which is still better than this action point. 05:34.210 --> 05:35.240 Even down there. 05:35.320 --> 05:38.490 But as you can see it actually goes lower than this action point. 05:38.690 --> 05:42.830 And then it goes spikes back up and then you're going to want to add an advertisement right at the peak 05:42.890 --> 05:45.580 again and then it gets slopes down again. 05:45.700 --> 05:50.600 So in this particular video I added to advertisements now you could add as many advertisements as you 05:50.600 --> 05:54.610 want like you could put an ad right here you could put an ad right here. 05:54.680 --> 05:59.800 But for this particular one These are the two main points in which I recommend adding advertisements. 05:59.800 --> 06:03.810 Now this is from a video that did very well it actually got over a million views. 06:03.860 --> 06:07.760 So if you can add as many action points in your video as possible. 06:07.850 --> 06:14.210 Now imagine if I added an action point similar to this one and I added it like earlier on in the video. 06:14.270 --> 06:19.460 So as you see imagine sloping down and I added like maybe three or four of those action points. 06:19.460 --> 06:22.820 It's really going to keep the viewers in if you do that guys. 06:22.970 --> 06:29.520 So try to add as much action in the video as possible or just anything that will keep the viewers attention. 06:29.630 --> 06:33.560 And this goes to any kind of YouTube channel guys if you're making your own videos if you're using other 06:33.560 --> 06:39.230 people's videos putting the other compilations putting different videos by each other trying to keep 06:39.230 --> 06:42.100 the most audience retention for the longest amount of time. 06:42.230 --> 06:45.760 Or if you're just even filming your own videos this applies to everything. 06:45.770 --> 06:51.020 This is a key fundamental to YouTube in understanding this is really key to blowing up on YouTube. 06:51.110 --> 06:55.050 And these are analytics that are readily available to you within the YouTube analytics. 06:55.070 --> 07:01.460 Highly recommend going and looking at them seeing where you can place advertisements to really maximize 07:01.460 --> 07:03.160 your profit on YouTube. 07:03.170 --> 07:09.440 So there we go guys that's my number too secret to definitely multiplying the revenue you are making 07:09.470 --> 07:10.230 on YouTube.