All right guys.
Now I'm going to talk about how to study your youtube analytics and optimize your videos going forward
in the future.
So once you have a lot of videos uploaded you can start studying the analytics to those videos and seen
why they're getting views seeing how long people are watching the videos and whatnot.
So the most important YouTube analytics there is is watch time and that's why YouTube puts it at the
top right here.
See I'm in one of my example channels that I run as you can see in this video.
In the last month this is the last 28 days it's gone 377 thousand views and it's made me $660.
And this video is only 10 minutes long and I think I have like two or three ads in this particular video.
But as you can see even more important than views or watch time and that's why YouTube puts it at the
top right there.
So you always want to see your watch time going up and to study why you're getting the amount of Wash
time you are.
You can actually go in down here to a little thing called audience retention.
So if you click that then you can see how long exactly people are watching your video.
So as we see when the video starts 100 percent of the people are watching and then it drops off because
people only watch a certain amount of the video and you want to keep this as high as possible for the
longest amount of time.
And as you can see I think the biggest mistake I did with this video is that I added a really long outro
and as you can see it just drops off right there because no one wants to just sit there and watch it
out.
I mean I think I'd be a lot better if I put like a five minute outro right at the end of that.
But as you can see the average percentage viewed is 49 percent and that's actually not that good.
Peer to what this video was because this video actually has more than 10 million views.
But what you're looking for for your average percentage viewed is over 70 percent because anything over
70 percent is deemed very good in YouTube's eyes.
So you want to keep your average percentage viewed on audience retention as high as possible and you
want to keep that average view duration as well as high as possible as against people on average watch
six minutes and 56 seconds of the video.
And then if you really want to get a good understanding of it you can click this button right here which
says relative audience retention.
So this basically calculates that for use at the beginning obviously 100 percent of people are watching.
So YouTube deems that as average and then as you can see it says above average for one minute and 16
seconds then it goes down back to average.
So what you want to do is go to two minutes or three minutes into your video right here see why it dropped
down from above average to average and then it goes back up to above average at about a minute.
So you want to analyze all your youtube videos and see why it's going down why it's going up and how
you can improve future videos to get people to want to watch as long as possible all the way through.
So then as you see towards the end it drops down to low which again is because that outro that I ended
that really long outro drops down to a low but as you can see below average and senses video has such
good audience retention.
I attribute most of the fact that it got 10 million views due to its audience retention which and therefore
equates in Watch time.
But there's another factor that's really important in getting YouTube views and we're going to talk
about that in the next lesson.