WEBVTT 00:00.150 --> 00:00.630 All right guys. 00:00.630 --> 00:06.000 Now I'm going to talk about how to study your youtube analytics and optimize your videos going forward 00:06.000 --> 00:07.000 in the future. 00:07.020 --> 00:11.960 So once you have a lot of videos uploaded you can start studying the analytics to those videos and seen 00:12.240 --> 00:16.590 why they're getting views seeing how long people are watching the videos and whatnot. 00:16.620 --> 00:21.330 So the most important YouTube analytics there is is watch time and that's why YouTube puts it at the 00:21.330 --> 00:21.960 top right here. 00:21.960 --> 00:26.040 See I'm in one of my example channels that I run as you can see in this video. 00:26.040 --> 00:32.500 In the last month this is the last 28 days it's gone 377 thousand views and it's made me $660. 00:32.580 --> 00:38.210 And this video is only 10 minutes long and I think I have like two or three ads in this particular video. 00:38.280 --> 00:43.140 But as you can see even more important than views or watch time and that's why YouTube puts it at the 00:43.140 --> 00:44.120 top right there. 00:44.220 --> 00:48.570 So you always want to see your watch time going up and to study why you're getting the amount of Wash 00:48.570 --> 00:49.620 time you are. 00:49.620 --> 00:54.150 You can actually go in down here to a little thing called audience retention. 00:54.270 --> 00:59.150 So if you click that then you can see how long exactly people are watching your video. 00:59.160 --> 01:04.140 So as we see when the video starts 100 percent of the people are watching and then it drops off because 01:04.140 --> 01:08.820 people only watch a certain amount of the video and you want to keep this as high as possible for the 01:08.820 --> 01:10.150 longest amount of time. 01:10.200 --> 01:15.000 And as you can see I think the biggest mistake I did with this video is that I added a really long outro 01:15.000 --> 01:18.810 and as you can see it just drops off right there because no one wants to just sit there and watch it 01:18.830 --> 01:19.520 out. 01:19.650 --> 01:23.980 I mean I think I'd be a lot better if I put like a five minute outro right at the end of that. 01:24.000 --> 01:29.340 But as you can see the average percentage viewed is 49 percent and that's actually not that good. 01:29.360 --> 01:33.370 Peer to what this video was because this video actually has more than 10 million views. 01:33.420 --> 01:38.490 But what you're looking for for your average percentage viewed is over 70 percent because anything over 01:38.490 --> 01:41.970 70 percent is deemed very good in YouTube's eyes. 01:41.970 --> 01:47.760 So you want to keep your average percentage viewed on audience retention as high as possible and you 01:47.760 --> 01:52.260 want to keep that average view duration as well as high as possible as against people on average watch 01:52.260 --> 01:55.080 six minutes and 56 seconds of the video. 01:55.080 --> 01:59.130 And then if you really want to get a good understanding of it you can click this button right here which 01:59.130 --> 02:01.310 says relative audience retention. 02:01.350 --> 02:06.540 So this basically calculates that for use at the beginning obviously 100 percent of people are watching. 02:06.540 --> 02:12.480 So YouTube deems that as average and then as you can see it says above average for one minute and 16 02:12.480 --> 02:14.880 seconds then it goes down back to average. 02:14.880 --> 02:19.560 So what you want to do is go to two minutes or three minutes into your video right here see why it dropped 02:19.560 --> 02:24.360 down from above average to average and then it goes back up to above average at about a minute. 02:24.360 --> 02:29.700 So you want to analyze all your youtube videos and see why it's going down why it's going up and how 02:29.700 --> 02:35.490 you can improve future videos to get people to want to watch as long as possible all the way through. 02:35.490 --> 02:40.680 So then as you see towards the end it drops down to low which again is because that outro that I ended 02:40.680 --> 02:46.170 that really long outro drops down to a low but as you can see below average and senses video has such 02:46.170 --> 02:48.030 good audience retention. 02:48.030 --> 02:52.960 I attribute most of the fact that it got 10 million views due to its audience retention which and therefore 02:52.950 --> 02:54.460 equates in Watch time. 02:54.600 --> 02:58.980 But there's another factor that's really important in getting YouTube views and we're going to talk 02:58.980 --> 03:00.370 about that in the next lesson.