So now we're going to talk about click through rate and to actually see click through rate on your youtube
analytics you have to go to the new youtube studio beta and you can do this by going to your analytics
and then you'll see the spot and right up here that says YouTube studio Bayda you can just click that
and then you can actually go on certain videos and as you can see it also shows audience retention right
here within the new youtube studio Bayda shows the real time activity how many views of video is getting.
And as you can see in the new youtube studio Bayda are actually really like this layout right here.
This video has a really good audience retention Seventy one percent as I was saying this is a different
video as you can see I've improved from that last video that got 10 million views.
And I've been able to keep people's attention much better as you can see they watch all the way through
there's no real draw in the audience retention.
And people watch all the way through generally pretty good.
And as you can see these are the real time views last 48 hours 17000 views.
And I really like the new youtube studio beta too because you can actually see like the first couple
hours like how much watch time and how many views the video got within the first couple of hours and
how many it's been getting since then.
And you can also see revenue to put this but revenue just shows per day.
So as I was saying to actually see the click through rate we want to click this reach viewers button
right here and then we can scroll down.
And as you can see right here I really like this upside down pyramid that they have right here because
it shows the amount of impressions on your video.
So it shows how many people have seen like the thumbnail and the title for your video when they're going
through YouTube and then it shows the click through rate of how many people actually clicked that video.
As you can see this video has a 10 percent click through right now YouTube actually put out a statement
saying that half of all videos on YouTube are between two and 10 percent click through rates 10 being
on the high end and 2 percent being on the low end.
So as you can see this video has a very good click through rate being at 10 percent and then through
this little bar right here you can see how much YouTube is recommending your content and now click through
rates.
You don't want to look at any of these analytics by themselves necessarily you want to look at them
together and make an understanding based off of looking at all these different analytics together because
click through rate is entirely dependent on your thumbnail and your title.
So that's going to be what drives people to actually click the video and watch put the amount of time
that they actually watch the video which is watch time which is the most important.
That's why YouTube puts it at the bottom of this pyramid because this pyramid represents a funnel so
it captures the audience's retention.
First off with the thumbnail and the title they click at 10 percent of people click it which results
in thousand people watching the video and then based off of your average view duration and the audience
retention as we were talking about in the last lesson most people watch about 72 percent of that video
which results in that 90000 minutes of Watch time.
So you want to look at all these analytics.
Yeah.
And I really like this new data point that YouTube allows.
In the new youtube studio bedo showing the impressions and how they lead to watch time.
So really look at all of these analytics together and find out which points you're strong on because
you might be strong on click through right.
But YouTube still isn't going to recommend your video if you don't have like a really good average view
duration and you're not getting a lot of watch time which is again why those longer videos do so good.
And I found that like compilation videos and whatnot do very good too if you're switching like the clip
like every 30 seconds because that keeps people's attention.
Let's say they watched for 30 seconds and if you just kept showing the same clip all the way through
they might get bored.
So if you just switched the clip at 30 seconds or you're making one of those technology compilation
videos that I was talking about you switched the clip like every minute in a 10 minute video that's
going to keep people's attention all the way through.
And then you couple that with a really good thumbnail which is going to increase your click through
rate have a really good title then you're going to start getting recommended by YouTube through out
like suggested videos and everything and browse features and YouTube search and you're going to really
start blowing up on YouTube.
So that is my best recommendations of how to look at your analytics and start getting views by optimizing
what you're strong on and getting rid of what you're weak on.
So you want to upload as many videos as possible guys don't be scared to upload videos and be scared
like oh I don't know if it's going to get as much watched time as I'd like.
You want to upload as many videos as possible because this is going to provide as many data points as
possible because then you can see like which videos that go to which videos that bad.
I want to cut out videos like this.
I want to double down on videos like this.
You might want to keep making the same videos but you might want to change certain things about the
videos like a different thumbnails say.
Or let's say like a different title different tags you want to see what's going on and how you can get
the most views.
So these are my best recommendations on how to look at your analytics and get the most views.