WEBVTT 00:00.120 --> 00:05.100 So now we're going to talk about click through rate and to actually see click through rate on your youtube 00:05.100 --> 00:09.870 analytics you have to go to the new youtube studio beta and you can do this by going to your analytics 00:09.870 --> 00:13.640 and then you'll see the spot and right up here that says YouTube studio Bayda you can just click that 00:13.890 --> 00:19.200 and then you can actually go on certain videos and as you can see it also shows audience retention right 00:19.200 --> 00:25.200 here within the new youtube studio Bayda shows the real time activity how many views of video is getting. 00:25.350 --> 00:29.970 And as you can see in the new youtube studio Bayda are actually really like this layout right here. 00:29.970 --> 00:35.490 This video has a really good audience retention Seventy one percent as I was saying this is a different 00:35.490 --> 00:39.600 video as you can see I've improved from that last video that got 10 million views. 00:39.720 --> 00:43.800 And I've been able to keep people's attention much better as you can see they watch all the way through 00:43.810 --> 00:46.680 there's no real draw in the audience retention. 00:46.680 --> 00:48.900 And people watch all the way through generally pretty good. 00:48.900 --> 00:53.400 And as you can see these are the real time views last 48 hours 17000 views. 00:53.400 --> 00:57.480 And I really like the new youtube studio beta too because you can actually see like the first couple 00:57.480 --> 01:02.510 hours like how much watch time and how many views the video got within the first couple of hours and 01:02.520 --> 01:04.230 how many it's been getting since then. 01:04.350 --> 01:08.890 And you can also see revenue to put this but revenue just shows per day. 01:08.910 --> 01:12.990 So as I was saying to actually see the click through rate we want to click this reach viewers button 01:12.990 --> 01:14.960 right here and then we can scroll down. 01:14.970 --> 01:19.980 And as you can see right here I really like this upside down pyramid that they have right here because 01:19.980 --> 01:22.570 it shows the amount of impressions on your video. 01:22.710 --> 01:27.270 So it shows how many people have seen like the thumbnail and the title for your video when they're going 01:27.270 --> 01:32.120 through YouTube and then it shows the click through rate of how many people actually clicked that video. 01:32.280 --> 01:37.380 As you can see this video has a 10 percent click through right now YouTube actually put out a statement 01:37.380 --> 01:43.380 saying that half of all videos on YouTube are between two and 10 percent click through rates 10 being 01:43.380 --> 01:46.080 on the high end and 2 percent being on the low end. 01:46.110 --> 01:51.030 So as you can see this video has a very good click through rate being at 10 percent and then through 01:51.030 --> 01:56.190 this little bar right here you can see how much YouTube is recommending your content and now click through 01:56.190 --> 01:56.620 rates. 01:56.640 --> 02:00.990 You don't want to look at any of these analytics by themselves necessarily you want to look at them 02:00.990 --> 02:06.650 together and make an understanding based off of looking at all these different analytics together because 02:06.660 --> 02:10.300 click through rate is entirely dependent on your thumbnail and your title. 02:10.320 --> 02:15.720 So that's going to be what drives people to actually click the video and watch put the amount of time 02:15.720 --> 02:19.550 that they actually watch the video which is watch time which is the most important. 02:19.590 --> 02:24.060 That's why YouTube puts it at the bottom of this pyramid because this pyramid represents a funnel so 02:24.060 --> 02:25.800 it captures the audience's retention. 02:25.800 --> 02:31.980 First off with the thumbnail and the title they click at 10 percent of people click it which results 02:31.980 --> 02:37.530 in thousand people watching the video and then based off of your average view duration and the audience 02:37.530 --> 02:43.530 retention as we were talking about in the last lesson most people watch about 72 percent of that video 02:43.740 --> 02:46.650 which results in that 90000 minutes of Watch time. 02:46.650 --> 02:48.410 So you want to look at all these analytics. 02:48.420 --> 02:48.820 Yeah. 02:48.870 --> 02:51.870 And I really like this new data point that YouTube allows. 02:51.870 --> 02:56.060 In the new youtube studio bedo showing the impressions and how they lead to watch time. 02:56.070 --> 03:00.750 So really look at all of these analytics together and find out which points you're strong on because 03:00.750 --> 03:02.390 you might be strong on click through right. 03:02.490 --> 03:07.170 But YouTube still isn't going to recommend your video if you don't have like a really good average view 03:07.170 --> 03:12.220 duration and you're not getting a lot of watch time which is again why those longer videos do so good. 03:12.240 --> 03:16.920 And I found that like compilation videos and whatnot do very good too if you're switching like the clip 03:16.920 --> 03:19.980 like every 30 seconds because that keeps people's attention. 03:20.010 --> 03:24.150 Let's say they watched for 30 seconds and if you just kept showing the same clip all the way through 03:24.150 --> 03:25.230 they might get bored. 03:25.260 --> 03:29.400 So if you just switched the clip at 30 seconds or you're making one of those technology compilation 03:29.400 --> 03:33.990 videos that I was talking about you switched the clip like every minute in a 10 minute video that's 03:33.990 --> 03:36.280 going to keep people's attention all the way through. 03:36.360 --> 03:40.650 And then you couple that with a really good thumbnail which is going to increase your click through 03:40.650 --> 03:45.840 rate have a really good title then you're going to start getting recommended by YouTube through out 03:45.840 --> 03:50.310 like suggested videos and everything and browse features and YouTube search and you're going to really 03:50.310 --> 03:51.990 start blowing up on YouTube. 03:52.170 --> 03:57.930 So that is my best recommendations of how to look at your analytics and start getting views by optimizing 03:57.930 --> 04:00.650 what you're strong on and getting rid of what you're weak on. 04:00.720 --> 04:05.490 So you want to upload as many videos as possible guys don't be scared to upload videos and be scared 04:05.490 --> 04:08.760 like oh I don't know if it's going to get as much watched time as I'd like. 04:08.760 --> 04:13.620 You want to upload as many videos as possible because this is going to provide as many data points as 04:13.620 --> 04:17.930 possible because then you can see like which videos that go to which videos that bad. 04:17.970 --> 04:19.500 I want to cut out videos like this. 04:19.500 --> 04:22.050 I want to double down on videos like this. 04:22.200 --> 04:25.890 You might want to keep making the same videos but you might want to change certain things about the 04:25.890 --> 04:27.760 videos like a different thumbnails say. 04:27.960 --> 04:34.080 Or let's say like a different title different tags you want to see what's going on and how you can get 04:34.080 --> 04:35.130 the most views. 04:35.130 --> 04:39.190 So these are my best recommendations on how to look at your analytics and get the most views.