Now two hundred songs first 20 k subs.
Why would 200 subs in a certain situation be better now.
Don't get me wrong.
If you're looking at 200 songs versus 20 k subs or one K subs versus hundred K subs ideally if you could
have everything the same and you had the same amount of targeted people on both you know channels obviously.
No one is debating that more potential target customers want to be better.
However I want to talk about why you shouldn't do sub for sub.
Why shouldn't your main goal when you start a channel you know shouldn't be to gain subscribers and
gain them rapidly.
That's everybody's number one focus and I know it's your number one focus because it was definitely
mine and it's definitely you know it's almost a rite of passage to get over that.
As a YouTube or when you're first starting out but I want to talk on the touch on this lesson because
it's such an important lesson and I want to kind of give you pause so that you're focusing on the right
things and not the subs.
And more importantly I'm not going to tell you that I'm to tell you why.
So let's say you have two hundred subs but you spent two months building up two hundred subs and you're
kind of feeling a little bit discouraged because you're not seeing the growth of other channels and
you're putting in the work.
And I've been there and I get it.
So two hundred subs if you've built them you know based around what you're actually teaching or what
are the content that you're uploading For me it's entrepreneurship or making money online and teaching
other aspiring entrepreneurs how to make more money quicker for you it might be music for you it might
be you know and literally anything across the board we go down the list that could be anything but if
you're building targeted you know subscribers around what you're teaching that's more valuable than
20 case of subs that are just subbed your channel for a variety of different content.
The reason being is because these people are subscribed to you and they care about what you're teaching.
They care about who you are as a person.
They're more invested in you as a YouTube or and thus more inclined to a watch more of your videos.
B B you know watch through your videos and watch time we know it's a huge huge metric.
And on top of that they're more which is important they're more inclined to buy from you in the future.
And yes we're selling here and I'm not selling you anything in this video but I'm teaching you know
how to essentially sell better on your channel.
So don't focus on the number of subs focus instead on on building subscribers around your content and
dedicated people that care about what you're putting out there.
However you shouldn't do stuff for sale because the people that subscribe to your channel are not going
to care about you what you're uploading thus hurting your metrics and when YouTube pushes your videos
out to those subscribed people that don't care.
YouTube is gonna get the information back that people aren't clicking through your content they're not
watching your videos for long they're not liking or engaging or commenting on your video thus hurting
your channel more if you have 20 k subscribers and your YouTube is pushing it out to a thousand of them
initially to get a feel for if that video is good or not and not that many people are responding or
reacting to it well.
Well guess what.
YouTube is not going to think of a valuable video and they're not going to think you have a valuable
channel.
That's why you look across the board you see you know channels with two hundred thousand subs they're
getting a thousand views on each video and nobody's really responding to them that well.
And that's also why you look across the board and you'll talk to YouTube or after YouTube or after YouTube.
That doesn't make any money on YouTube minus the 3 K ad revenue that they get a month.
And the reason is because they haven't built their channel around a specific you know niche topic and
the majority of the same people that subscribe to can't talk subscribe to their channel don't care about
their content and it's not relevant.
Same thing with one case of us versus one hundred.
So I'm not necessarily advocating for less subs is better but I'm just saying focus on what you're putting
out there and building people around.
However small dedicated subscribers around the content that you're teaching this is you.
This is a new YouTube and this is kind of how my channel looks right now.
So let's pretend you have one case subscribers you've built it up for about four months and you're kind
of feeling discouraged about your progress and you're thinking about whether or not this whole YouTube
thing is worth it.
What's your approach.
Well typically people link in their in their descriptions with there's nothing wrong with when you're
first getting started but you gotta understand that YouTube's main view and YouTube's main goal is to
keep people on the platform.
And for that reason if they see that you're linking in your description of the site or they see that
you're dropping cards off the site to your Web site we're pushing people for whatever video off the
site right away to sell merch or whatever.
Well guess what.
YouTube's not going to subscribe.
It's not going to YouTube is not going to subscribe to you know YouTube is not going to suggest your
videos and thus there's not gonna be any channel growth because if you're not getting suggested on YouTube
your channel is not going to grow.
That's the secret to growing on YouTube.
You gotta get suggested by the platform.
So even if you're getting 200 200 views on your first video you know a thousand subjugating a hundred
on the second video they put out that month.
Then you get 50 and it kind of sucks but then you hit you know a decent one at eight hundred and then
you license 40.
These are just examples but you know obviously your channel might look something like this.
If you're watching this video that's okay.
There's nothing wrong with that because you're gonna make a lot more money.
Let's pretend that you didn't link in this video or you weren't trying to sell anything.
Video and you didn't link in this video and you weren't trying to sell anything in this video.
What you should be doing instead is running ads.
And if you're not running ads and you're not being suggested which are the two things that you should
be doing you're not going to make any money on YouTube.
So would you rather go for the 2k you know ad revenue with a hundred thousand subscribers every month.
Would you rather go for the 10k the 20 k the 50 k every single month because you're running ads and
I'm telling you you're gonna have to run ads eventually but I'm gonna give you this great business model
if you're paying attention to this.
This is exactly how the big the big names out there make money doing this.
And that's exactly what I'm gearing up to do right now.
And I'm telling you if you watch this this is going to work for you.
This is literally the business model that everyone is using right now that is working wonders.
So the way that you make money with a lot with with a short channel or a short channel with less subscribers
on your channel is you're going to run ads to a specific you know information product maybe that's an
e-book maybe that's a course on whatever you have knowledge about.
Maybe if you're into music maybe that's your your C.D. or your you know something like that.
Use your brain.
Obviously I trust that you have enough knowledge to kind of tailor this to you and your channel but
you're gonna have to sell something and you're going to have to run ads if you're not willing to do
that then this isn't for you and maybe you should just kind of linking your videos.
However for those of you that really want to make money online and have something that brings to the
marketplace and you're just not sure how to do it well you should be doing is running ads and what you're
gonna do is you're going to run ads and you're gonna use Adwords to run YouTube ads which is very simple
to create and I'll make another video about that if you want to see that and what you're gonna do with
your ad is you're gonna target your subscribers and AdWords lets you do this and the people that watch
your video.
So the great thing about that is you don't need a big channel.
You can have two hundred subscribers and still target those TAYLOR Two hundred subscribers that are
you know invested in you and willing to purchase your stuff and care more about who you are on other
people's videos that are getting suggested all throughout the platform that might not be yours.
So that's why subscribers don't matter at the end of the day.
And if you're watching this form of the video obviously I hope they see that.
So what are you gonna do.
You're gonna run ads to your subscribers enter you to your youtube videos the people that have viewed
your YouTube videos and you can do that on our ads very simply if you don't know how to do it just google
it's really really simple.
So you're going to run the ads and then what you're gonna do is you're going to take that ad and you're
going to send the people that watch this ad and click either the the mobile version up on the right
or the desktop link on the bottom left it's really really simple and you're gonna send them to a landing
page.
And that landing page is going to be either to a webinar or another free YouTube video on another channel
that you obviously as your channel but you don't want it to be the same channel.
That's a little bit beyond scope of this video but so typically what you do is you're interested in
running an ad you're gonna send them to a landing page to come to collect their email and then what
you're going to do is you can collect your their email and you're going to get that email into your
email list.
So whether you're running you know an auto responder obviously here is what you're going to be running
here so that's your get response your a whether you're MailChimp your or even your market here.
There's a bunch of them out there there's great ones out there it doesn't matter it's when you're using.
I even use wit sometimes and that works well.
So you're gonna run it to your ad to a landing page to collect their email based around your webinar
but you're not going to send them here yet what you're gonna say is you have a free course to offer
them.
You know obviously you're going to you know and then you or you know your free training or something
like that you're gonna collect their email they're going to submit their email to that and it's to get
to the webinar and then you're gonna collect their email their email list and what are you gonna do
you're going to send them to the webinar with that first order response email and that's going to send
off a webinar and that's where you going to sell them your course.
I'm telling you this is going to cover a lot more people and you're gonna make a lot more money just
off a small channel than you would linking in your videos directly.
And that you would you know if you're trying to sell stuff straight from videos I'm carrots merch or
whatever doesn't doesn't matter.
So the great part about this is now that you have other emails not only do you have a shot to sell them
the webinar and your course or your e-book or whatever it is but you also have their e-mail so you can
continue to market them products on the back end.
And trust me yes you make might make a lot of core sales but the money is made in the back end 10x your
money on the back end.
So you're gonna sell them here then guess what.
You can also sell them on your next video not sell them but you can push them to your next video thus
increasing your watch time metrics your audience retention the views all that stuff on all your videos
in the future potentially.
And then you can also sell them your next offer.
Whether that's a week from now maybe you have another product that you want to sell then that's relevant.
You can also sell them your next product your next product and so on and so forth.
And so that's why at the end of the day subs don't really matter and you should be focused on building
people you know targeted people around your content in your and your channel and use it to sell on the
back end through ads.
And collecting emails through an auto responder.