WEBVTT 00:00.210 --> 00:02.820 Now two hundred songs first 20 k subs. 00:02.910 --> 00:06.750 Why would 200 subs in a certain situation be better now. 00:06.780 --> 00:07.580 Don't get me wrong. 00:07.680 --> 00:14.370 If you're looking at 200 songs versus 20 k subs or one K subs versus hundred K subs ideally if you could 00:14.370 --> 00:21.230 have everything the same and you had the same amount of targeted people on both you know channels obviously. 00:21.360 --> 00:24.780 No one is debating that more potential target customers want to be better. 00:24.810 --> 00:27.740 However I want to talk about why you shouldn't do sub for sub. 00:27.750 --> 00:32.430 Why shouldn't your main goal when you start a channel you know shouldn't be to gain subscribers and 00:32.430 --> 00:33.300 gain them rapidly. 00:33.300 --> 00:37.230 That's everybody's number one focus and I know it's your number one focus because it was definitely 00:37.230 --> 00:41.790 mine and it's definitely you know it's almost a rite of passage to get over that. 00:41.790 --> 00:46.800 As a YouTube or when you're first starting out but I want to talk on the touch on this lesson because 00:46.800 --> 00:50.820 it's such an important lesson and I want to kind of give you pause so that you're focusing on the right 00:50.820 --> 00:52.370 things and not the subs. 00:52.440 --> 00:54.840 And more importantly I'm not going to tell you that I'm to tell you why. 00:54.870 --> 01:01.110 So let's say you have two hundred subs but you spent two months building up two hundred subs and you're 01:01.110 --> 01:05.010 kind of feeling a little bit discouraged because you're not seeing the growth of other channels and 01:05.010 --> 01:05.980 you're putting in the work. 01:06.060 --> 01:07.710 And I've been there and I get it. 01:07.740 --> 01:12.540 So two hundred subs if you've built them you know based around what you're actually teaching or what 01:12.540 --> 01:17.340 are the content that you're uploading For me it's entrepreneurship or making money online and teaching 01:17.370 --> 01:23.550 other aspiring entrepreneurs how to make more money quicker for you it might be music for you it might 01:23.550 --> 01:29.400 be you know and literally anything across the board we go down the list that could be anything but if 01:29.400 --> 01:35.580 you're building targeted you know subscribers around what you're teaching that's more valuable than 01:35.580 --> 01:39.960 20 case of subs that are just subbed your channel for a variety of different content. 01:39.990 --> 01:46.120 The reason being is because these people are subscribed to you and they care about what you're teaching. 01:46.140 --> 01:47.610 They care about who you are as a person. 01:47.610 --> 01:54.070 They're more invested in you as a YouTube or and thus more inclined to a watch more of your videos. 01:54.090 --> 01:58.440 B B you know watch through your videos and watch time we know it's a huge huge metric. 01:58.530 --> 02:04.270 And on top of that they're more which is important they're more inclined to buy from you in the future. 02:04.320 --> 02:08.370 And yes we're selling here and I'm not selling you anything in this video but I'm teaching you know 02:08.490 --> 02:10.680 how to essentially sell better on your channel. 02:10.710 --> 02:16.560 So don't focus on the number of subs focus instead on on building subscribers around your content and 02:16.560 --> 02:19.560 dedicated people that care about what you're putting out there. 02:19.560 --> 02:23.760 However you shouldn't do stuff for sale because the people that subscribe to your channel are not going 02:23.760 --> 02:29.130 to care about you what you're uploading thus hurting your metrics and when YouTube pushes your videos 02:29.220 --> 02:32.890 out to those subscribed people that don't care. 02:33.030 --> 02:36.870 YouTube is gonna get the information back that people aren't clicking through your content they're not 02:36.870 --> 02:41.670 watching your videos for long they're not liking or engaging or commenting on your video thus hurting 02:41.670 --> 02:47.070 your channel more if you have 20 k subscribers and your YouTube is pushing it out to a thousand of them 02:47.070 --> 02:52.170 initially to get a feel for if that video is good or not and not that many people are responding or 02:52.170 --> 02:53.350 reacting to it well. 02:53.350 --> 02:54.000 Well guess what. 02:54.000 --> 02:57.390 YouTube is not going to think of a valuable video and they're not going to think you have a valuable 02:57.390 --> 02:57.830 channel. 02:57.900 --> 03:02.300 That's why you look across the board you see you know channels with two hundred thousand subs they're 03:02.310 --> 03:06.740 getting a thousand views on each video and nobody's really responding to them that well. 03:06.780 --> 03:11.230 And that's also why you look across the board and you'll talk to YouTube or after YouTube or after YouTube. 03:11.250 --> 03:17.130 That doesn't make any money on YouTube minus the 3 K ad revenue that they get a month. 03:17.250 --> 03:22.890 And the reason is because they haven't built their channel around a specific you know niche topic and 03:23.100 --> 03:28.020 the majority of the same people that subscribe to can't talk subscribe to their channel don't care about 03:28.020 --> 03:29.310 their content and it's not relevant. 03:29.310 --> 03:31.090 Same thing with one case of us versus one hundred. 03:31.270 --> 03:36.900 So I'm not necessarily advocating for less subs is better but I'm just saying focus on what you're putting 03:36.900 --> 03:38.910 out there and building people around. 03:39.000 --> 03:44.460 However small dedicated subscribers around the content that you're teaching this is you. 03:44.460 --> 03:47.220 This is a new YouTube and this is kind of how my channel looks right now. 03:47.230 --> 03:50.850 So let's pretend you have one case subscribers you've built it up for about four months and you're kind 03:50.850 --> 03:54.510 of feeling discouraged about your progress and you're thinking about whether or not this whole YouTube 03:54.510 --> 03:55.730 thing is worth it. 03:55.740 --> 03:56.760 What's your approach. 03:57.090 --> 04:00.810 Well typically people link in their in their descriptions with there's nothing wrong with when you're 04:00.810 --> 04:06.180 first getting started but you gotta understand that YouTube's main view and YouTube's main goal is to 04:06.180 --> 04:07.580 keep people on the platform. 04:07.680 --> 04:11.910 And for that reason if they see that you're linking in your description of the site or they see that 04:11.910 --> 04:16.050 you're dropping cards off the site to your Web site we're pushing people for whatever video off the 04:16.050 --> 04:18.720 site right away to sell merch or whatever. 04:18.720 --> 04:19.260 Well guess what. 04:19.260 --> 04:20.310 YouTube's not going to subscribe. 04:20.340 --> 04:24.750 It's not going to YouTube is not going to subscribe to you know YouTube is not going to suggest your 04:24.750 --> 04:29.490 videos and thus there's not gonna be any channel growth because if you're not getting suggested on YouTube 04:29.670 --> 04:30.720 your channel is not going to grow. 04:30.720 --> 04:32.600 That's the secret to growing on YouTube. 04:32.650 --> 04:34.800 You gotta get suggested by the platform. 04:34.800 --> 04:39.900 So even if you're getting 200 200 views on your first video you know a thousand subjugating a hundred 04:39.900 --> 04:41.690 on the second video they put out that month. 04:41.760 --> 04:46.050 Then you get 50 and it kind of sucks but then you hit you know a decent one at eight hundred and then 04:46.050 --> 04:46.810 you license 40. 04:46.820 --> 04:50.370 These are just examples but you know obviously your channel might look something like this. 04:50.370 --> 04:53.040 If you're watching this video that's okay. 04:53.040 --> 04:56.040 There's nothing wrong with that because you're gonna make a lot more money. 04:56.160 --> 04:59.710 Let's pretend that you didn't link in this video or you weren't trying to sell anything. 04:59.820 --> 05:03.390 Video and you didn't link in this video and you weren't trying to sell anything in this video. 05:03.390 --> 05:08.190 What you should be doing instead is running ads. 05:08.190 --> 05:12.180 And if you're not running ads and you're not being suggested which are the two things that you should 05:12.180 --> 05:15.180 be doing you're not going to make any money on YouTube. 05:15.180 --> 05:19.920 So would you rather go for the 2k you know ad revenue with a hundred thousand subscribers every month. 05:19.920 --> 05:26.030 Would you rather go for the 10k the 20 k the 50 k every single month because you're running ads and 05:26.030 --> 05:29.250 I'm telling you you're gonna have to run ads eventually but I'm gonna give you this great business model 05:29.490 --> 05:30.510 if you're paying attention to this. 05:30.510 --> 05:34.960 This is exactly how the big the big names out there make money doing this. 05:35.010 --> 05:36.980 And that's exactly what I'm gearing up to do right now. 05:36.990 --> 05:39.960 And I'm telling you if you watch this this is going to work for you. 05:39.960 --> 05:43.950 This is literally the business model that everyone is using right now that is working wonders. 05:44.160 --> 05:49.410 So the way that you make money with a lot with with a short channel or a short channel with less subscribers 05:49.410 --> 05:56.100 on your channel is you're going to run ads to a specific you know information product maybe that's an 05:56.100 --> 05:59.080 e-book maybe that's a course on whatever you have knowledge about. 05:59.220 --> 06:04.620 Maybe if you're into music maybe that's your your C.D. or your you know something like that. 06:04.650 --> 06:05.550 Use your brain. 06:05.670 --> 06:10.070 Obviously I trust that you have enough knowledge to kind of tailor this to you and your channel but 06:10.070 --> 06:12.930 you're gonna have to sell something and you're going to have to run ads if you're not willing to do 06:12.930 --> 06:16.050 that then this isn't for you and maybe you should just kind of linking your videos. 06:16.080 --> 06:19.500 However for those of you that really want to make money online and have something that brings to the 06:19.500 --> 06:24.150 marketplace and you're just not sure how to do it well you should be doing is running ads and what you're 06:24.150 --> 06:29.620 gonna do is you're going to run ads and you're gonna use Adwords to run YouTube ads which is very simple 06:29.620 --> 06:33.780 to create and I'll make another video about that if you want to see that and what you're gonna do with 06:33.780 --> 06:39.600 your ad is you're gonna target your subscribers and AdWords lets you do this and the people that watch 06:39.600 --> 06:40.020 your video. 06:40.050 --> 06:42.950 So the great thing about that is you don't need a big channel. 06:42.960 --> 06:48.570 You can have two hundred subscribers and still target those TAYLOR Two hundred subscribers that are 06:48.570 --> 06:53.880 you know invested in you and willing to purchase your stuff and care more about who you are on other 06:53.880 --> 06:57.530 people's videos that are getting suggested all throughout the platform that might not be yours. 06:57.540 --> 07:00.570 So that's why subscribers don't matter at the end of the day. 07:00.630 --> 07:04.140 And if you're watching this form of the video obviously I hope they see that. 07:04.140 --> 07:04.780 So what are you gonna do. 07:04.770 --> 07:09.120 You're gonna run ads to your subscribers enter you to your youtube videos the people that have viewed 07:09.120 --> 07:13.560 your YouTube videos and you can do that on our ads very simply if you don't know how to do it just google 07:13.560 --> 07:15.380 it's really really simple. 07:15.480 --> 07:18.660 So you're going to run the ads and then what you're gonna do is you're going to take that ad and you're 07:18.660 --> 07:24.450 going to send the people that watch this ad and click either the the mobile version up on the right 07:24.840 --> 07:30.570 or the desktop link on the bottom left it's really really simple and you're gonna send them to a landing 07:30.570 --> 07:31.270 page. 07:31.380 --> 07:39.960 And that landing page is going to be either to a webinar or another free YouTube video on another channel 07:39.960 --> 07:44.570 that you obviously as your channel but you don't want it to be the same channel. 07:44.610 --> 07:47.850 That's a little bit beyond scope of this video but so typically what you do is you're interested in 07:47.850 --> 07:52.710 running an ad you're gonna send them to a landing page to come to collect their email and then what 07:52.710 --> 07:56.940 you're going to do is you can collect your their email and you're going to get that email into your 07:57.030 --> 07:57.650 email list. 07:57.650 --> 08:01.470 So whether you're running you know an auto responder obviously here is what you're going to be running 08:01.470 --> 08:07.280 here so that's your get response your a whether you're MailChimp your or even your market here. 08:07.290 --> 08:11.090 There's a bunch of them out there there's great ones out there it doesn't matter it's when you're using. 08:11.160 --> 08:13.830 I even use wit sometimes and that works well. 08:13.830 --> 08:19.740 So you're gonna run it to your ad to a landing page to collect their email based around your webinar 08:19.740 --> 08:23.340 but you're not going to send them here yet what you're gonna say is you have a free course to offer 08:23.340 --> 08:24.010 them. 08:24.000 --> 08:28.440 You know obviously you're going to you know and then you or you know your free training or something 08:28.440 --> 08:34.470 like that you're gonna collect their email they're going to submit their email to that and it's to get 08:34.470 --> 08:37.980 to the webinar and then you're gonna collect their email their email list and what are you gonna do 08:37.990 --> 08:43.590 you're going to send them to the webinar with that first order response email and that's going to send 08:43.590 --> 08:45.890 off a webinar and that's where you going to sell them your course. 08:45.900 --> 08:50.760 I'm telling you this is going to cover a lot more people and you're gonna make a lot more money just 08:50.760 --> 08:53.820 off a small channel than you would linking in your videos directly. 08:54.150 --> 08:57.810 And that you would you know if you're trying to sell stuff straight from videos I'm carrots merch or 08:57.810 --> 08:59.790 whatever doesn't doesn't matter. 08:59.790 --> 09:06.230 So the great part about this is now that you have other emails not only do you have a shot to sell them 09:06.240 --> 09:12.090 the webinar and your course or your e-book or whatever it is but you also have their e-mail so you can 09:12.090 --> 09:14.470 continue to market them products on the back end. 09:14.550 --> 09:19.470 And trust me yes you make might make a lot of core sales but the money is made in the back end 10x your 09:19.470 --> 09:20.430 money on the back end. 09:20.460 --> 09:23.510 So you're gonna sell them here then guess what. 09:23.550 --> 09:27.840 You can also sell them on your next video not sell them but you can push them to your next video thus 09:27.840 --> 09:33.480 increasing your watch time metrics your audience retention the views all that stuff on all your videos 09:33.480 --> 09:35.490 in the future potentially. 09:36.510 --> 09:39.470 And then you can also sell them your next offer. 09:39.480 --> 09:43.080 Whether that's a week from now maybe you have another product that you want to sell then that's relevant. 09:43.140 --> 09:46.710 You can also sell them your next product your next product and so on and so forth. 09:46.830 --> 09:52.800 And so that's why at the end of the day subs don't really matter and you should be focused on building 09:53.010 --> 09:58.350 people you know targeted people around your content in your and your channel and use it to sell on the 09:58.350 --> 09:59.480 back end through ads. 09:59.760 --> 10:02.740 And collecting emails through an auto responder.