WEBVTT 00:00.330 --> 00:01.410 Welcome to the video guys. 00:01.420 --> 00:06.720 Today I want to touch on the most important things that YouTube uses to measure whether or not a video 00:06.870 --> 00:11.430 should be suggested and whether or not the audience and YouTube viewers as a whole are responding to 00:11.430 --> 00:14.490 that piece of content and whether or not it's a good piece of content. 00:14.490 --> 00:18.850 And the first of those four things that we want to touch on is clearly click through rate. 00:18.870 --> 00:23.340 Now if you can maximize all of these four things you're obviously going to see the most viral potential 00:23.340 --> 00:24.300 out of your video. 00:24.390 --> 00:26.770 And it's going to suggest to more and more people. 00:26.790 --> 00:32.030 So before we touch on this it's important to understand that if you can maximize these things YouTube 00:32.030 --> 00:34.770 is going to suggest you which is going to help your channel as a whole. 00:34.770 --> 00:40.890 And you're really going to pick up a lot of traction in the algorithm if YouTube is suggesting you across 00:40.890 --> 00:41.790 the platform. 00:41.790 --> 00:43.400 So like I said the first one to click through rates. 00:43.410 --> 00:48.450 So what is click through rate click the rate is essentially how many times somebody clicks on your video 00:48.630 --> 00:53.660 or your thumbnail or relative to the other videos or thumbnails that history are suggested. 00:53.820 --> 00:55.400 You know that they could potentially click on. 00:55.410 --> 01:00.510 So for example some if three people out of out of every hundred click on this thumbnail if they search 01:00.510 --> 01:06.120 for you know YouTube tips or something like that and this pops up but yet another one potentially gets 01:06.120 --> 01:07.520 10 out of every hundred. 01:07.560 --> 01:09.210 Which one do you think is going to rank higher. 01:09.210 --> 01:12.000 And YouTube XYZ relative to click through a. 01:12.200 --> 01:13.080 Batman obviously. 01:13.080 --> 01:16.070 So your thumbnails play a huge huge huge importance. 01:16.170 --> 01:20.250 And a lot of people don't realize that yes they play a huge importance on actually getting people to 01:20.250 --> 01:22.170 click on your piece of content in the first place. 01:22.260 --> 01:26.280 And if nobody clicks on a piece of content or your video obviously you're not going to get any views. 01:26.310 --> 01:30.470 So it's important from that aspect but it's also very very relevant. 01:30.480 --> 01:34.810 Now YouTube algorithms eyes on whether or not people are responding well to your video. 01:34.980 --> 01:36.630 So that's the first one click through rate. 01:36.750 --> 01:39.240 So second is Watch time. 01:39.240 --> 01:45.120 Now why China is a very very important metric that YouTube uses to measure whether or not your video 01:45.360 --> 01:48.710 is successful overall and whether or not people stay on your video for a while. 01:48.740 --> 01:52.060 So watch time is literally exactly what it sounds like there's nothing. 01:52.110 --> 01:58.890 You know nothing secret here essentially it's the overall amount time that people spend on your video. 01:58.920 --> 02:04.920 So if I watch your video for 30 seconds and you know person X watches it for 20 seconds and someone 02:04.920 --> 02:06.540 else watches it for 15 seconds. 02:06.720 --> 02:07.350 Well guess what. 02:07.350 --> 02:08.290 You've got 55. 02:08.290 --> 02:09.240 Think I did that math right. 02:09.240 --> 02:11.090 Fifty five seconds 30 20. 02:11.090 --> 02:11.240 Yeah. 02:11.250 --> 02:14.630 Fifty five seconds total of watched time on that video. 02:14.670 --> 02:19.380 So obviously YouTube uses that as a metric to measure not you know if you're if you're videos a minute 02:19.380 --> 02:22.560 and a half but you're getting 55 minutes of Watch time. 02:22.560 --> 02:28.230 That's the metric that YouTube is going to use to determine how relevant how good that video is performing 02:28.470 --> 02:31.590 relative to other videos of that length about that topic. 02:31.590 --> 02:34.740 Now YouTube also uses wash time metric for your entire channel. 02:34.740 --> 02:39.980 So that will obviously span over the whole and it's not necessarily a percentage viewed. 02:39.990 --> 02:44.700 So it's not like a 55 percent viewed or something along those lines but it's just an important metric 02:44.730 --> 02:49.400 that essentially all you really need to know is the longer you can keep somebody watching on your video 02:49.440 --> 02:51.360 and kind of keep them hooked essentially. 02:51.360 --> 02:56.250 And you know that's obviously going to help your video and your channel out more as a whole relative 02:56.250 --> 02:58.620 to if you've got somebody to watch a short amount of time. 02:58.620 --> 03:02.820 So what I'm trying to say is not necessarily keep people on the fishing hook but don't give them all 03:02.820 --> 03:04.650 the value all the tips right away. 03:04.650 --> 03:08.570 You want to keep stringing them along for lack of a better term. 03:08.580 --> 03:08.910 All right. 03:08.910 --> 03:12.860 Moving on to audience retention I don't know if you can see that because it's light green and I wanted 03:12.870 --> 03:17.880 to kind of make it a different color but audience retention is the third metric that YouTube uses to 03:17.940 --> 03:21.090 basically rank your video and determine whether or not it's a good piece of content. 03:21.090 --> 03:22.590 Now it's similar to watch time. 03:22.650 --> 03:27.810 And basically what I was just talking about before Wash Times the overall metric that you know the amount 03:27.810 --> 03:31.560 of people of a time that somebody spends on your video as a whole and your channel as a whole. 03:31.680 --> 03:34.170 Well audience retention is just like what I was touching on before. 03:34.200 --> 03:36.840 It's the amount of time that you can keep them engaged in their content. 03:36.840 --> 03:41.520 The amount of time that the audience is retained on that piece of video content. 03:41.520 --> 03:46.560 So essentially with both of them you want to keep the same mindset keep someone watching for as long 03:46.560 --> 03:49.920 as you can keep them engaged with your piece of content for as long as you can. 03:49.920 --> 03:52.410 Don't give them all the value right up front. 03:52.410 --> 03:52.770 All right. 03:52.770 --> 03:55.950 And finally number four is leave YouTube great. 03:55.980 --> 03:57.990 Now this is one that most people don't know of. 03:57.990 --> 03:59.640 So most people know about Watch time. 03:59.640 --> 04:04.200 Most people have heard about audience retention and a lot of people understand what click through rate 04:04.320 --> 04:04.850 is. 04:04.860 --> 04:09.150 Now most people don't focus on all three of those but they do know one or two of them and they focus 04:09.150 --> 04:11.010 on one or two of them which is a great start. 04:11.010 --> 04:14.940 However like I said if you could maximize all four of these that's really going to help you know your 04:14.940 --> 04:20.040 potential of your video to go viral and YouTube XYZ because the algorithm will pick it up more and it 04:20.040 --> 04:24.810 will therefore be suggested across the platform to more potential eyes thus helping your channel out 04:25.050 --> 04:30.300 and giving you the overall most you know potential essentially to get the most most eyes on your content. 04:30.300 --> 04:32.820 Now like I said most people don't know about leave YouTube right. 04:32.880 --> 04:35.290 What leave you to rate is exactly what it sounds like. 04:35.310 --> 04:39.350 It's the amount of people that leave YouTube from your video. 04:39.420 --> 04:42.240 It's amount of people that leave YouTube overall from your channel. 04:42.240 --> 04:43.820 So like I said not just YouTube. 04:43.830 --> 04:46.370 YouTube doesn't just measure the metrics from your video. 04:46.370 --> 04:51.090 It does and that's important but it also measures the metrics overall app for your channel. 04:51.090 --> 04:54.600 Now it's important to understand because YouTube's number one goal. 04:54.600 --> 04:55.170 What is it. 04:55.170 --> 04:56.590 Think about that for a second. 04:56.610 --> 05:01.700 It's to keep people on the platform so they can show them more adds the longer somebody is engaged on 05:01.700 --> 05:02.750 the platform. 05:02.750 --> 05:07.790 Thus the watch time the longer someone is engaged on the platform thus the audience retention the more 05:07.790 --> 05:14.600 clicks can get our video the click through rate and how often or less frequently people are leaving 05:14.600 --> 05:16.580 the platform from that video or that channel. 05:16.880 --> 05:21.090 Their number one goal is the key people engage on the platform for as long as possible. 05:21.110 --> 05:26.060 The reason for that is because YouTube gets paid for just through ad revenue just like we do most of 05:26.060 --> 05:26.750 the time. 05:26.750 --> 05:30.130 So your number one goal should be to keep somebodies eyes on your content. 05:30.200 --> 05:31.160 Keep getting views. 05:31.160 --> 05:34.430 Keep people on your channel keep cycling them through your content. 05:34.430 --> 05:38.330 You really need to be careful when you're winking off youtube in your description when you're suggesting 05:38.330 --> 05:39.740 off youtube in your videos. 05:39.740 --> 05:41.300 I'm not saying don't ever do it. 05:41.360 --> 05:42.020 I do it. 05:42.020 --> 05:44.670 I sell courses I sell consulting I do a lot of things. 05:44.720 --> 05:46.500 I'm just being honest with you. 05:46.690 --> 05:48.620 That's something that you really really want to keep in mind. 05:48.620 --> 05:50.960 So if you keep somebody on your PS concept for longer. 05:50.960 --> 05:55.100 If you can keep somebody cycling through your content by suggesting playlist by suggesting other videos 05:55.100 --> 05:58.940 enter your description it's really going to help that video in your channel as a whole. 05:58.940 --> 06:02.260 And YouTube's algorithm eyes its algorithms eyes. 06:02.270 --> 06:03.000 That's plural. 06:03.080 --> 06:07.340 So just for kid things to keep in mind literally the four things that YouTube pays attention to the 06:07.340 --> 06:11.400 most if you can maximize all four of these click through rate Watch time. 06:11.420 --> 06:13.580 Audience retention and leave YouTube great. 06:13.640 --> 06:15.500 That's really gonna help your video as a whole. 06:15.500 --> 06:19.400 It's also gonna help your channel as a whole and therefore YouTube will suggest you more across the 06:19.400 --> 06:20.240 platform. 06:20.240 --> 06:25.250 You'll get more eyes you'll get more subscribers more likes just more overall you know bang for your 06:25.250 --> 06:26.690 buck for your content.