Welcome to the video guys.
Today I want to touch on the most important things that YouTube uses to measure whether or not a video
should be suggested and whether or not the audience and YouTube viewers as a whole are responding to
that piece of content and whether or not it's a good piece of content.
And the first of those four things that we want to touch on is clearly click through rate.
Now if you can maximize all of these four things you're obviously going to see the most viral potential
out of your video.
And it's going to suggest to more and more people.
So before we touch on this it's important to understand that if you can maximize these things YouTube
is going to suggest you which is going to help your channel as a whole.
And you're really going to pick up a lot of traction in the algorithm if YouTube is suggesting you across
the platform.
So like I said the first one to click through rates.
So what is click through rate click the rate is essentially how many times somebody clicks on your video
or your thumbnail or relative to the other videos or thumbnails that history are suggested.
You know that they could potentially click on.
So for example some if three people out of out of every hundred click on this thumbnail if they search
for you know YouTube tips or something like that and this pops up but yet another one potentially gets
10 out of every hundred.
Which one do you think is going to rank higher.
And YouTube XYZ relative to click through a.
Batman obviously.
So your thumbnails play a huge huge huge importance.
And a lot of people don't realize that yes they play a huge importance on actually getting people to
click on your piece of content in the first place.
And if nobody clicks on a piece of content or your video obviously you're not going to get any views.
So it's important from that aspect but it's also very very relevant.
Now YouTube algorithms eyes on whether or not people are responding well to your video.
So that's the first one click through rate.
So second is Watch time.
Now why China is a very very important metric that YouTube uses to measure whether or not your video
is successful overall and whether or not people stay on your video for a while.
So watch time is literally exactly what it sounds like there's nothing.
You know nothing secret here essentially it's the overall amount time that people spend on your video.
So if I watch your video for 30 seconds and you know person X watches it for 20 seconds and someone
else watches it for 15 seconds.
Well guess what.
You've got 55.
Think I did that math right.
Fifty five seconds 30 20.
Yeah.
Fifty five seconds total of watched time on that video.
So obviously YouTube uses that as a metric to measure not you know if you're if you're videos a minute
and a half but you're getting 55 minutes of Watch time.
That's the metric that YouTube is going to use to determine how relevant how good that video is performing
relative to other videos of that length about that topic.
Now YouTube also uses wash time metric for your entire channel.
So that will obviously span over the whole and it's not necessarily a percentage viewed.
So it's not like a 55 percent viewed or something along those lines but it's just an important metric
that essentially all you really need to know is the longer you can keep somebody watching on your video
and kind of keep them hooked essentially.
And you know that's obviously going to help your video and your channel out more as a whole relative
to if you've got somebody to watch a short amount of time.
So what I'm trying to say is not necessarily keep people on the fishing hook but don't give them all
the value all the tips right away.
You want to keep stringing them along for lack of a better term.
All right.
Moving on to audience retention I don't know if you can see that because it's light green and I wanted
to kind of make it a different color but audience retention is the third metric that YouTube uses to
basically rank your video and determine whether or not it's a good piece of content.
Now it's similar to watch time.
And basically what I was just talking about before Wash Times the overall metric that you know the amount
of people of a time that somebody spends on your video as a whole and your channel as a whole.
Well audience retention is just like what I was touching on before.
It's the amount of time that you can keep them engaged in their content.
The amount of time that the audience is retained on that piece of video content.
So essentially with both of them you want to keep the same mindset keep someone watching for as long
as you can keep them engaged with your piece of content for as long as you can.
Don't give them all the value right up front.
All right.
And finally number four is leave YouTube great.
Now this is one that most people don't know of.
So most people know about Watch time.
Most people have heard about audience retention and a lot of people understand what click through rate
is.
Now most people don't focus on all three of those but they do know one or two of them and they focus
on one or two of them which is a great start.
However like I said if you could maximize all four of these that's really going to help you know your
potential of your video to go viral and YouTube XYZ because the algorithm will pick it up more and it
will therefore be suggested across the platform to more potential eyes thus helping your channel out
and giving you the overall most you know potential essentially to get the most most eyes on your content.
Now like I said most people don't know about leave YouTube right.
What leave you to rate is exactly what it sounds like.
It's the amount of people that leave YouTube from your video.
It's amount of people that leave YouTube overall from your channel.
So like I said not just YouTube.
YouTube doesn't just measure the metrics from your video.
It does and that's important but it also measures the metrics overall app for your channel.
Now it's important to understand because YouTube's number one goal.
What is it.
Think about that for a second.
It's to keep people on the platform so they can show them more adds the longer somebody is engaged on
the platform.
Thus the watch time the longer someone is engaged on the platform thus the audience retention the more
clicks can get our video the click through rate and how often or less frequently people are leaving
the platform from that video or that channel.
Their number one goal is the key people engage on the platform for as long as possible.
The reason for that is because YouTube gets paid for just through ad revenue just like we do most of
the time.
So your number one goal should be to keep somebodies eyes on your content.
Keep getting views.
Keep people on your channel keep cycling them through your content.
You really need to be careful when you're winking off youtube in your description when you're suggesting
off youtube in your videos.
I'm not saying don't ever do it.
I do it.
I sell courses I sell consulting I do a lot of things.
I'm just being honest with you.
That's something that you really really want to keep in mind.
So if you keep somebody on your PS concept for longer.
If you can keep somebody cycling through your content by suggesting playlist by suggesting other videos
enter your description it's really going to help that video in your channel as a whole.
And YouTube's algorithm eyes its algorithms eyes.
That's plural.
So just for kid things to keep in mind literally the four things that YouTube pays attention to the
most if you can maximize all four of these click through rate Watch time.
Audience retention and leave YouTube great.
That's really gonna help your video as a whole.
It's also gonna help your channel as a whole and therefore YouTube will suggest you more across the
platform.
You'll get more eyes you'll get more subscribers more likes just more overall you know bang for your
buck for your content.